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Historian (2022-2023)
Graphic
Design
I was responsible for creating graphics to promote our events.
Building on LWIB's established brand, I infused a feminine, classy, and minimalist aesthetic to appeal to our target audience of female Gen Z and millennial college students.
Spring 2023 Open House Post 1
Spring 2023 Open House Post 2
LEE RSO Recognition Spring Banquet
Spring 2023 Open House Post 1
1/8
social media
management
I honed my social media marketing skills by managing the organization's Instagram account, building a welcoming community through captivating Instagram Stories and short-form video content.
Photography
I initiated the group photo tradition and captured candid moments of members to provide our online audience with a genuine glimpse into the LWIB experience.
Spring 2024 Open House
Spring 2024 Open House
Vision Board Workshop
Spring 2024 Open House
1/9
President (2023-2024)
Graphic
Design
What is LWIB
Why Join LWIB
Fall 2023 Open House BEH Board Flyer
What is LWIB
1/8
For the first three months of my term, I took on additional responsibilities including serving as Historian due to a vacancy. I continued to manage social media, ensuring consistency while incorporating fresh creativity into our content.
Elections
Job Description
Spring Banquet
Elections
1/4
​My dedication to LWIB extended to stepping in as Graphic Design Historian to provide support to my team and ensure the continued success of our social media efforts.
social media
management
Leveraging my Historian experience, I maintained a focus on fostering a welcoming community through engaging Instagram Stories. Additionally, I enhanced the feed's aesthetic by implementing a consistent graphic, photo, graphic pattern.
This strategic approach resulted in a remarkable 1094% increase in post interactions, 326% follower engagement, and 66.6% story interaction on Instagram within a three-month period.
Photography
Faced with no dedicated photographer, I took the initiative to capture high-quality executive board photos myself. For precise framing, I used a tripod and the Canon app's live view mode.
This not only ensured the new e-board was introduced promptly at the start of the semester but also showcased my resourcefulness and creativity.
To maintain LWIB's welcoming community atmosphere, I continued capturing group and candid member photos.
Fall 2023 Involvement Fair
Fall 2023 Involvement Fair
LinkedIn 101 Workshop
Fall 2023 Involvement Fair
1/11
email marketing
As President, I undertook our email marketing efforts due to the absence of a Communications Coordinator. Using email addresses from interest forms and previous year contacts, I developed and distributed newsletters highlighting upcoming events and critical updates.
When a Communications Coordinator was appointed, I transitioned to an oversight role. My focus shifted to ensuring all communications maintained the LWIB brand identity.
Click the photo to see the entire email!
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